SEO or Search Engine Optimization is the process of optimizing a website for the search engines like Google, Yahoo, Bing, etc. The major aim of SEO is to improve the ranking of a website for a particular set of keywords.

The SEO optimization is divided into two parts:

  1. On-Page or On-Site SEO Optimization

  2. Off-Page or Off-Site SEO Optimization

We have already learnt about the 15 Most Important Elements in On-Page SEO in the previous article. In this article we will learn more about Off-page SEO link building techniques.

SEO linking building or off-page SEO is the process of creating backlinks for a website. A Backlink is a link back to your website from any other website. Refer this article to learn about the Common SEO Terminologies: First Step Towards SEO.

The effectiveness of SEO link building depends primarily on the quality of backlink you are building for your website rather than the quality of backlinks. If you build 10 high quality backlinks, then they are far better than 1000 low quality backlinks.

In this article we will learn about the top 5 link building techniques that you can adopt to get the best results for your website. But remember, the content is still the king here. So, we recommend you to use high quality content for creating high-quality backlinks. Check out this article for A Quick Guide to Content Marketing.

So, now let us discuss about best link building techniques that you can adopt.

Web 2.0 Submission: Web 2.0 Submission is one of the most widely used link building techniques in SEO. In this technique, we share content on famous web 2.0 websites like WordPress, Weebly, Tumblr, ScoopIT, Medium etc. After that we create a backlink to our website from those content pages. Some of these websites also support content syndication.

Business Listing: The business listing is best for local SEO and Google 3 pack results improvement. In this technique, you need to submit your business information on various business listing and citation directory. You should also create Google and Bing business listing before creating listings on 3rd party business directories. Your business listing should include the correct address, contact information, website link and social media links (if any).

Guest Blogging: Guest blogging is also a prominent SEO link building technique that is yet to die. In Guest Blogging, we submit an article or blog post to a 3rd party blogging website. There are many guest blogging websites that allow free as well as paid guest posts. They also allow you to get a backlink for your website from the submitted post.

Forums: Forum link building is a very good technique to get niche backlinks for your business website. Although the forum link building is a time consuming process, but the quality of backlinks you get from forums always gives a very good push to your keyword ranking in SERPs. In forums, you need to build profile reputation, before posting any backlink in posts or threads.

Quora Answers: Although Quora is underestimated for its potential of helping in boosting the ranking of a keyword, yet it has proved to be a very good source of creating backlinks to drive high quality traffic to your website. Quora is a Question Answer website where you can ask questions, write answers, share images and other media while creating a backlink to your website. The more traffic you get to your website, the more authoritative and popular your website will become. And the popularity of a brand or website = boost in ranking.

Now, we have learned about the 5 most prominent SEO link building strategies in this article. What’s next? How to practically learn these things? For this we recommend you to join SEO training in Chandigarh with a reputed and professional company.



Ankit Dyeonia

Digital Marketing Team Lead at Faspin Technologies Pvt. Ltd.