SEO stands for Search Engine Optimization and it is a technique for improving the scope and quality of organic traffic for a website. This can be achieved by optimizing a website for a particular set of keywords for various search engines. The major search engines are Google, Yahoo, Bing, Baidu and Yandex.

Search Engine Optimization or SEO has two parts wiz. On-Page Optimization and Off-page Optimization. Let us discuss them briefly here.

On-page SEO optimization is the method of enhancing the design, speed, code, functionality, and navigation structure of the website to provide users with an easy to operate interface and perfect experience. A collection of elements come under on-page optimization e.g. keyword density, meta tags, webpage content, pagespeed, mobile friendliness, URL structure, header tags, Alt tags etc. Check this free SEO training guide for learning basic On-Page terms.

Off-page SEO optimization (also known as link building) includes all the activities of link building to build high-quality backlinks for a website on 3rd party websites. There are variety of actions that need to perform for making the backlinks from high authority websites like profile creation, articles submission, web 2.0 submission, private blog networks (PBNs), guest blogging, directory submission, social bookmarking, business listings, blog commenting, forums, Q&A etc.

Now let us briefly discuss some common terminologies used in SEO. For practical understanding of SEO concepts, you can join a good institute for best SEO training in Chandigarh. So, the common SEO terms are:

Keywords: Keywords are the most important thing in SEO. Keywords are the terms for which we try to rank a website on search engines like Google, Yahoo, Bing etc. For optimizing our website for SERPs (Search Engine Result Pages), we should effectively use the major business keywords in meta tags, URL and content of the website.

Meta Tags: Meta tags are HTML mark-ups which are important for a website to make it more useful and to enhance the SEO performance as well. The two major Meta Tags used in SEO are Meta Title and Meta Description tag. Meta Keywords tag is obsolete now.

Meta Title or Title Tag: The title tag is the name (or title) of a webpage. The title tag can be the single most important factor associated with Google’s search engine algorithm. For best practice, a title tag should be unique and include the main keywords of a business.

Meta Description: Meta Description is also an essential term in terms of SEO. A meta description tells about what information the webpage has. Make sure to create an interactive description with appropriate use of potential keywords.

Content: Content is the most important factor when it comes to SEO of a website. Every webpage of a website should have high quality and unique content. The highly engaging the content is, the higher are the chances that the website will rank well on SERPs. You can learn about effective content writing by joining Digital Marketing training in Chandigarh with FASPIN. Check this quick content marketing guide from Chandigarh’s #1 SEO training institute.

Anchor Text: Every link consists of two main parts. There’s the web address that the link is pointing to (the destination), and there’s the anchor text. The anchor text is the text that works as a linkable and clickable text. Whenever you’re trying to get a link back to your website, it’s great to have a proper keyword as the anchor text.

Backlinks: Backlink is just a link placed on someone else website that points back to your site. Backlinks are one of the most important factors for SEO. Getting or creating high quality backlinks on High PA and DA websites will help in boosting the ranking of a website for a particular set of keywords.

Alt Tags: An alt tag or “alt attribute” is an HTML attribute in image tags to provide an alternative text for image if image source is lost. Also, search engines can’t read images so, Alt text provide a way to search engines for indexing of images based on the ALT attribute or text.

Search engine: In simple terms, a search engine is a website used to search anything or everything available on the Internet or WWW (World Wide Web). Search engines usually index the data of www in their databases and depending on user query, they list the relevant results for the user on their result pages. Major search engines are Google, Yahoo, Baidu, Bing, Yandex etc.

Search or Web Spider/Crawler/Bots: Search or web spider is an automated program based on AI that browses the web, looks for new sites, controls what’s going on them and gives the data back to that very search engine to whom it is associated. That data is then appropriately indexed in the database of search engines.

So, now we have discussed most of the common SEO terminologies which are helpful in improving the ranking of a website over search engines. You can learn more SEO terminologies and factors by joining a reputed institute like FASPIN for SEO Training in Chandigarh. If you have any query related to the post, feel free to contact us.



Sandeep Verma

Digital Marketing Team Leader at Faspin Technologies Pvt. Ltd.