Digital marketing is the marketing of services and products using digital technologies. It can be done both online and offline. Digital marketing is described by the use of various digital strategies and channels to connect with customers where they spend much of their time. There are some channels such as social media, email, web applications, mobile applications, search engines, websites etc. The Digital industry is huge, and it can be challenging to handle for newcomers.

SEO Search Engine Optimization is the most important part of digital marketing. It is a process of increasing the quality and quantity of website traffic by increasing the clarity of a webpage or website. Having a solid understanding of best work and how to optimize all forms of content is essential for running successful digital marketing. Content is the centre of digital marketing and content writing. But content marketing is a great job in itself. It is important to note that content can take several forms, from emails, web content, blogs, e-books, videos etc. No matter what surface of digital marketing you are going into, Google analytics will possibly be central to your strategy. Reporting and monitoring through such tools are genuine.

Design thinking is a word that refers to a way of approaching problems from a user-centred view. When solving massive scale complex problem, the approach mostly encourages to think in a human-centred way. Empathize, define, ideate, prototype, and test are key phases of this process.

As most of the people enter the web using a search engine. By way of search engine marketing, you can create a brand presence or get a customer lead that can be later closed by direct marketing channels. There are some strategies for search engine marketing: Search Engine Optimization(SEO), Pay-Per-Click(PPC), Contextually Targeted Text Ads, Paid Inclusion and Digital Asset Optimization.

There are some companies mostly use SEO and PPC: Facebook and other social media marketing. Seeing and the advertisement or facebook page or a picture etc. and they comment on the product and give feedback to other friends and relatives. Investment is on this social sites is a part of digital marketing. Email marketing provides a user with an option to receive emails about the product, offers, discounts and events. They must be appropriate, interesting and motivate the user to go to the businesses websites. The website can be of PHP, HTML or WordPress depending on your interest.

Today’s generation spends more time on mobiles phone than on desktop, and one must learn how to adjust ads, webpages and social media images to the mobile phones. One knows to bring together a campaign on all platforms at the same time. Some digital marketing course use liberal digital media and IT technology to help one to prepare for marketing their services and products. There is some specialist marketing training areas contain international business, marketing ethics, Brand management and Digital media. You can study the area in which you have an interest and look for a course that fulfils your requirements.



Sandeep Verma

Digital Marketing Team Leader at Faspin Technologies Pvt. Ltd.